About
The beauty routine index.
Every beauty recommendation online is either an ad or a guess. The Everyday Face is neither. It's an index of what real girls actually put on their faces, product by product and shade by shade, logged by the person who wears it.
Why it exists
If you have oily, acne-prone skin with olive undertones, a five-star average tells you nothing. What helps is finding the girls with your exact skin and seeing what survives on their vanity: what they reach for daily, what they'd repurchase, and what they gave up on. That information exists, scattered across stories and comment sections. The Everyday Face puts it in one place and makes it searchable.
How we keep it honest
- Nothing is sponsored. No brand can pay to appear in a kit, change a ranking, or remove a product. There are no shopping links and no affiliate revenue.
- Every product is self-declared. A creator adds it because she owns it. We don't infer routines from tags or purchases.
- Brand accounts are verified by hand. A person checks the domain and the LinkedIn before a code is issued. Brand owners and their teams only.
- Creators keep their contact details. Brands search the index and reach out through the creator's own channels. We never sell contact information.
- Product photography belongs to the brand. Where we show a pack shot it is sourced from the brand's own site or a major retailer that carries the product, never AI-generated to look like a real product, and never used to sell anything beyond showing you what it looks like.
Where it's at
The Everyday Face is in soft launch. The index is being built, and the profiles marked Sample are illustrative while real kits come in. If something here is wrong or missing, that's because it's early, not because it's padded.